Now, users on Sweden’s largest comparison site for flights – Flygresor.se can find carbon offset trips directly when searching. When comparing different journeys, Flyresor.se will show when the airline itself carbon offset for the passengers, or when a travel agency gives the opportunity to buy tickets that are carbon offset and where this is included in the final price.

“To make sure that carbon-offset air travel becomes standard practice, somebody must lead the way and include the cost of this directly in the price from the beginning. Likewise, it’s important to be transparent about it so that the customer knows which airlines are serious about their climate work.” Says Kristoffer Rengfors, CMO at Flygresor.se