Our History

Etraveli Group was founded in 2000

Sky is the limit

Over the past five years, our company has experienced an incredible journey of significant growth and achievement. This journey has been marked by milestones that speak to our dedication and success, including the recent extension of our commercial agreement with Booking.com until the end of 2028. A testament to the remarkable potential and possibilities we see in the future. Our commitment to excellence and innovation remains unwavering, propelling us toward new heights and exciting opportunities on the horizon.


The start of a successful partnership

While claiming the position of one of the most successful tech companies in flights, we initiated a partnership with Booking.com, as their provider of flights globally. This strategic collaboration marks a notable moment in our journey toward success and innovation.


We acquired the Canadian air technology specialist TripStack and the online travel agency Flight Network

This decision added greatly to our tech capabilities and strengthened our position as one of the most successful tech companies in flights.


We were acquired by global private-equity giant CVC Capital Partners

They have supported further growth, enabling us to offer travelers around the world cheaper flight options. Later this year we merged with Greek online travel agency e-Travel S.A., becoming the Etraveli Group.


We decided to focus our resources on being competitive on price comparison sites

It marked an important strategic shift for us. By presenting the cheapest and most relevant flight tickets where the customer is most likely to see them, we took a major step forward and today we are among the largest online travel agencies in the world, with a global presence.

We are providing airline tickets and related travel services for 11 EUR billions a year, growing rapidly and profitably year by year, and are pushing hard to globally become number one.


Etraveli Group was founded as Seat24

During the first decade, we were a driving force in the consolidation of the Nordic market. Setting the stage for our continued journey towards success and global presence.